Site Web de COOHEM
| Customer | Cooperativa Multiactiva COOHEM | |
| Industria | Financial Services / Cooperative | |
| Services | UX/UI Design, Web Development, SEO Optimization | |
| Main Challenge | Transform a slow and outdated site into a modern and functional digital platform. |
Introduction
COOHEM is a multi-active cooperative founded in 1990 in Cúcuta, Colombia. Originally created as the Cooperativa de Empleados del Hospital Erasmo Meoz, the organization has evolved into an entity that offers diverse financial and social services to more than 4,500 associates in the region.
Reasons for the redesign
COOHEM's previous website presented significant technical and design challenges that negatively affected the user experience:
- Excessively long loading times (approximately 18 seconds)
- Non-responsive design that hindered navigation on mobile devices
- Confusing and unintuitive structure of information.
- Lack of SEO optimization and adequate metadata for sharing on social networks.
- Outdated visual aesthetics that did not adequately reflect the cooperative's values.
Project objectives
- Optimize technical performance by reducing loading times to less than 3 seconds.
- To implement a responsive design compatible with all devices.
- Improve accessibility according to WCAG 2.1 guidelines
- Renew the visual aesthetics with a modern and professional approach.
- Optimize the information structure to facilitate navigation.
- Implement specific tools such as a credit simulator and a data update system for associates.
Design and development process
The project began with a thorough analysis of the existing site, identifying weaknesses and opportunities for improvement. Based on this diagnosis, it was developed:
Wireframes and high fidelity prototypes
That made it possible to visualize the new structure and navigation
A renewed visual design
Maintaining the corporate identity but with a more modern approach, using COOHEM's distinctive green complemented with a more contemporary palette.
Optimized information architecture
With simplified menus and intuitive navigation
Technical implementation (Pending)
Focused on performance and accessibility
The comparison between the old site and the new one reflects a radical change in both aesthetics and functionality:
Comparative Image Old Web vs Redesign
COOHEM Credit Simulator Tool
| Old Site | New Site |
|---|---|
| Rigidly structured design, heavy images and excessive information on the main screen | Clean design, proper spacing, clear visual hierarchy and modern illustrations that convey cooperative values |
Results and conclusions
The redesign completely transformed COOHEM's digital presence:
Improved technical performance
Reduction of the loading time from 18 seconds to less than 3 seconds.
Fully responsive design
Consistent experience across all devices.
Better SEO
Implementation of meta descriptions and Open Graph protocol to improve search visibility and social media sharing.
New Functionalities
Interactive credit simulator and customized CMS with administrative panel.
This project not only improved COOHEM's digital presence, but also aligned its web platform with the cooperative's strategic objectives, improving communication with its members and enhancing its professional image.